Survey: People Aren’t News Reading; They’re ‘News Snacking’

Survey:
People Aren’t News Reading; They’re ‘News Snacking’

By editern on June 25, 2013 2:25
PM

Mobiles Republic, a global news syndication
company, recently released the results from its 2013 survey of news reading
habits.

The study, based off the responses of over 8,000 of itsNews
Republic®
 app
users, indicates that news consumption is rising; as the number of news outlets
grows, so do readers’ appetites for accurate, multi-sourced and fresh
news.

Here are key takeaways and the full
infographic:

People are checking the news more frequently and for shorter amounts
of time.

Forget news reading. Today, it’s all about “news snacking,” meaning
people are checking the news more often and typically on mobile devices. 75
percent of readers with smartphones and 70 percent with tablets check the news
more than once a day.

It’s all about aggregators. 

According to the study, 73 percent of those surveyed said they use
aggregators intensively, up from 33 percent a year ago. Use of branded news
applications (such as leading national dailies), on the other hand, decreased
from 60 percent to 40 percent in the same period.

Social media is on the rise for checking
news. 

The report also indicates that people are increasingly checking sites
like Facebook and Twitter for news updates; 43 percent of readers now use
Facebook to check news, an increase of seven percent from last
year.

What does this mean for the world’s primary news outlets? Gilles
Raymond
, mobile industry veteran
and CEO of Mobiles Republic, said in a press release that the research,
“confirms [news orgs] must have multiple streams of mobile news distribution in
order to reach the mobile audiences and continue to
thrive.”

– Sherry
Yuan

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